The webshop started out being multifaceted with a focus on not just beauty and lashes, but also on jewelry, piercings and other fashion accessories. However, in 2018 the sisters decided to completely re-launch their business to focus solely on their lash brand introducing new products, packaging and design.
Signe originally studied law at Copenhagen University, but quickly discovered that a regular desk job was not what she dreamed of and decided to take a risk by going down the much more uncertain road of starting her own business. She founded A Million Miles in 2014 where she works as a food blogger, freelance food writer and recipe creater as well as a cookbook author with her first cookbook Regnbuemad being published in 2017. In 2015 she founded by Silah with her little sister Laura and finally has the perfect outlet for her entrepreneurial dreams and creative vision.